A brilliant entrepreneur, Gilles Tchianga, who makes food spices and healthy drinks, wowed oyinbo judges with the taste of his jollof rice
Pitching for a $60,000 (N26,437,800) funding in his business, Tchianga spoke about how the need to make Africans have a taste of home motivated him
After the judges had tasted the jollof rice he cooked for them and heard his amazing story of hard work, one of them invested $600,000 (N264,378,000) in Tchianga’s business
A smart entrepreneur, Gilles Tchianga, has become very popular online after his jollof rice pitch for $60,000 (N26,437,800) for his recipe company got 10 times what he bargained for.
Gilles, who is from Cameroon, pitched his business to foreign investors in a video shared by @cbcgem in exchange for a 10% stake in his company.
Sweet jollof rice taste
He narrated that his business idea started when he came to Canada and he could not easily get an African product even though he lived in a high multicultural society.
The man then went ahead to mix jollof rice sauce into raw rice. He said with the recipe, jollof rice could be made in a short while.
Not only is he a good entrepreneur, but Tchianga also amazed the investors with his language skill. He can speak French, Italian and his local language.
Watch his video below:
@cbcgem try not to cry at this emotional pitch from Gilles Tchianga and Taltis Foods (📺: Dragons’ Den) #dragonsden ♬ original sound – CBC Gem