Man United need only look to South Korean Tottenham superstar Son Heung-min to see why football tourism is a “phenomenal” revenue stream.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the Red Devils’ new expanded deal with tourism specialist Sportsbreaks.
The club announced on Tuesday (26 July) that they have extended their partnership with Sportsbreaks to cover the North American market.
We’ve expanded our partnership with Manchester United to the North American market! We’ll offer ticket & hotel packages to Man Utd fans in the USA & Canada, providing millions of fans with the chance to experience an Old Trafford matchday. https://t.co/sseJ8BLV9T pic.twitter.com/vkffNJEoPu
— Sportsbreakscom (@sportsbreakscom) July 26, 2022
The company will deliver ticket, hotel and travel packages to customers looking to visit Old Trafford.
They claim that this will be a gateway for “millions” of overseas fans to see United play in the flesh for the first time.
United are in the process of drawing up designs for a stadium rebuild project, with the club expected to add up to 15,000 seats in total.
Maguire claims that Spurs’ commercial success with forward Son, 30, shows just how lucrative football tourism can be if they can draw more paying customers in from around the world.
“What Man United want is high ticket numbers in terms of the financial benefits that each additional fan brings,” he told Football Insider’s Adam Williams.
“If they can combine with a tourism company, these are the people that come to the club shop and leave with two or three carrier bags.
“You have only got to look at what happens when fans from South Korea visit the Spurs shop. It’s absolutely phenomenal and it’s all down to Son.”
Son shared the Premier League Golden Boot with Mohamed Salah in 2021-22.
Spurs toured his homeland of South Korea in pre-season ahead of the 2022-23 campaign.