Kieran Maguire: Liverpool about to join the ‘£100m club’ as new footage emerges

Liverpool are set to join the Premier League’s “£100million club” as the Anfield Road expansion allows them to rake in even more matchday revenue.

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That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the 7,000-seat capacity upgrade currently underway on Merseyside.

The development, which will reportedly cost around £80m, will see Anfield reach a capacity of 61,015, making it the third-largest stadium in the Premier League.


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Liverpool’s media team released footage on Thursday (21 July) of the 300-tonne roof being lowered into place.


They describe the development as a “significant milestone” in the project.

The Reds will see their matchday income shoot past the £100m mark when construction is complete, claims Maguire.

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“If we take a look at Liverpool, overall the club generates £1,600 per season, per fan,” he told Football Insider’s Adam Williams.

“Over the course of a season, that works out at around £11.2m. In terms of Liverpool’s matchday income, that is an extra 15 per cent on their pre-Covid rates.

“I think they will likely be joining the £100m club. It was £84m in 2019. If you add in a few price increases and the fact there will be a significant number of fans in the prawn sandwich brigade, that takes them to around £100m per year.

“They will be joining Man United, Spurs and Arsenal.”


The project is due to be finished by the summer of 2023.

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Construction began just five years after Liverpool opened the expanded Main Stand at Anfield.

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