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Liverpool tipped to be ‘strengthened financially’ after ‘clever’ Billy Hogan reveal – pundit

Paul Robinson has claimed it is “a clever move” for Liverpool to sell the naming rights to their Anfield Road stand.

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Speaking exclusively to Football Insider, the former Spurs and England number one suggested the Reds will strike a deal that is in keeping with the club’s rich history.

 

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The Anfield Road end is currently under redevelopment, with another 7,000 seats set to be added to the stadium’s overall capacity.

Liverpool

Speaking to The Athletic (25 July), Liverpool’s chief executive Billy Hogan revealed the club will “certainly consider” selling the naming rights to the stand if the right deal was presented.

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Robinson understands why the Reds boardroom are considering such a deal.

“Liverpool are very in touch with their history, probably more so than any club in the country,” he told Football Insider‘s Dylan Childs

“It’s so important to them. They respect and honour their club’s history.

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“Naming rights for a stand is understandable. All clubs are doing that now.

“Whatever the naming rights will be, I suspect it will be the name of a sponsor following by ‘Anfield Road stand’. It is a clever way of doing it.

“Listen, it’s a clever way of getting more revenue into the club. It will strengthen them financially while also keeping one eye on the club’s history.

“They will never change the name of Anfield. Incorporating a sponsor with the re-development of the Anfield Road end is a clever move financially though.”

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