Liverpool are closing the gap on Man United’s commercial revenue thanks to their sustained success on the pitch.
That is according to football finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about Liverpool’s increasing popularity in the United States.
According to a survey from Morning Consult (11 August), the Reds have surpassed Man United to become the most liked club in the US.
A survey found that 61 per cent of self-identified Premier League fans said they have “very favourable” or “somewhat favourable” opinion of Liverpool.
Plumley revealed Jurgen Klopp’s side have closed a £105million gap on United in commercial revenue over the past four years.
“Man United have always been the dominant team in regards to commercial revenue,” he told Football Insider‘s Dylan Childs.
“When you look at the numbers, Liverpool have closed the gap a lot on United in recent years.
“As a total package, Liverpool were £120million behind United in 2018. But now they are only £15million behind. That is a drastic improvement.
“It represents an improvement for Liverpool but also a drop off for United. There is a bit of both going on.
“The gap is getting smaller. City have closed that gap. We are seeing a change in commercial revenue at the top of the table in the Premier League.
“It links back to on pitch performance. City and Liverpool have been the dominant teams in that league for the last three, four, five years. That will reflect in the finances.”